I saw this old picture and was intrigued by the “Mobiloils” sign. I didn’t think Standard of New York had already evolved into Mobil in 1914. A couple of Wiki excerpts explain:
Following the break-up of Standard Oil in 1911, the “Standard Oil Company of New York” (or ‘Socony’) was founded, along with 33 other successor companies.
Socony merged with Vacuum Oil Company to form Socony-Vacuum. Vacuum Oil had used “Mobiloil” automobile lubricating oil brand since 1904, and by 1918 it became recognizable enough that the company filed it for registration as a trademark (it was registered in 1920)
Note that the Mobil Pegasus was trademarked by Vacuum Oil Company of South Africa.
Bud's Offshore Energy (BOE) 